E-Marketing
E-marketing simply means the use of digital technology to help sell your products or services.
Traditional marketing methods still can, and do, apply but digital technology is
generally faster, cheaper (sorry more cost-effective!), easier to customise and
easier to measure.
Advertising, direct mail and PR are not redundant but e-marketing
enhances and compliments these strategies very well. Often isolating
new and uncovering new areas to approach.
With it's economic and flexible capabilities e-marketing
makes perfect sense for small businesses