Tips and Tricks

Explainer Video – overcoming the complex

You may not of heard the term “Explainer Video” but you have seen them, many times; if you use any social media accounts like Facebook or Instagram you are probably seeing explainer videos every time you visit your account to catch up!

They appear on websites and are used extensively in social media marketing and you have probably had them fed to you in newsletters and other marketing emails.

My Christmas Gift to You

Has your email address been compromised? There have been several highly publicised and high-profile data breaches in the last year, including LinkedIn, Dropbox, Facebook, Quora, Marriot International, Uber, British Airways, Dixons Carphone Warehouse, Pizza Hut, Yahoo, Equifax, Three Mobile, Tesco, Moonpig, Mumsnet and Morrison’s supermarket … to name just a few! The number of affected …

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Inbound Marketing

Inbound Marketing vs. Outbound Marketing Inbound marketing is a term that possibly means nothing to you, similarly ‘outbound marketing’ could generate a shrug of your shoulders. To understand inbound marketing you need to understand what it is not – and what inbound marketing is not is traditional marketing using advertising and direct mail. What exactly …

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Image Optimisation

In the last two weeks I have had three separate projects that required some fairly intensive image manipulation. These ranged from simply reducing image sizes out of a camera before uploading, to finding the optimum dimension, file size, and quality of images before uploading to a website. Each case was different but the common denominator …

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