September 12, 1995
Early adverts for Cerestar started with the idea of “When something is whatever something else is whatever”, or words to that effect. The idea grew and took on the properties of healthy, sporty and fresh. In less than six months we had 40 different adverts of this style – here are just a small sample.
Most of the adverts were translated in to multiple languages and appeared in hundreds of trade magazines in the food, pharmaceutical, paper and animal feed press. One advert in particular won an award from the readers a renowned US food title, as well as scoring amongst the highest for memorable advertising campaigns in the food sector.