Sounds simple enough but not always as easy to do, but that’s what we aim for.

Don’t confuse this philosophy with laziness; it’s about minimising time and effort to achieve the end game and means using the right tools for the job.

So expect to get a free education and nagging emails about all aspects of maintaining a website properly.


Just because you can, doesn’t mean you should.

The phrase “Less is more” clearly defines the notion that simplicity and clarity lead to good design.

We will help you ‘know’ your audience better, so we can reach that audience easier.


And over deliver.

It’s just what happens here. It maybe a cliché but here it’s a matter of fact.

If we publicly stated what really happens no one would believe it anyway.

So, don’t expect something normal, expect something extraordinary.


We don’t like surprises and assume you don’t too!

Therefore rest assured that you won’t get them.

Everything is in the open with us and we quote fully before any work commences.


Bravo if you got this far and still have an appetite for more information!

Pick the bones out of the following sections.

Aditerum was first established in 1989 as a full service advertising agency, specialising in business to business media planning and buying.

The company and its personnel have been many things to many companies over the years but overall we always considered ourselves an integral part of our clients marketing team – in some cases we were the client’s marketing team!

We evolved from a one-man band to a world-wide operation with staff in several countries. We fully embrace the “virtual office” concept from the very early days of the internet – and we still do.

That advertising agency grew from strength to strength with some specialisation in the computing, electronics and later food processing industries.

Primary goals for the agency were originally creative, media buying specialisation and later web development. In the current environment media buying was been abandoned in favour of 100% web development work.

There are several but they are all hired as and when needed.

The lesson learnt from a full service ad agency with overheads galore means this business and your costs are significantly reduced.

You only pay for the service you actually use.

Paul’s background started in the computer industry in the early 70’s – the days before PC’s existed.

After 10 years in mainframe computing working on IBM, ICL and Honeywell mainframes his computing career culminated with a specialism in Work Flow Language on Burroughs (now Unisys) systems.

In the mid 80’s he changed direction and switched to advertising sales but within five years the poacher turned gamekeeper to join the ad agency world.

Sadly due to that first agency collapse Paul was forced to set up own agency 18 months later.

HTML4.01 and HTML5, PHP, CSS2, CSS3, jQuery, Ajax, mySQL, XML, SEO, CMS systems.

Besides an understanding of the ‘tools’ we use to build websites and plugins we have over 20 years experience in the business of visual communication.

We understand design, how to communicate and how to make it interesting.

In short – we have the technical abilities and an ‘eye’ for things that look great…some call that good taste.

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