What is a Design Brief?
A design brief is something that is vital to any design project as it will provide the designer with all the information needed to exceed your expectations.
- A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project.
- It should not attempt to deal with the aesthetics of the design…that is the responsibility of the designer.
- The design brief also allows you (the client) to focus on exactly what you want to achieve before any work starts on the project.
- A good design brief will ensure that you get a high quality design that meets your needs, providing you have chosen the right designer.
- Have fun answering the questions and remember, provide as much detail as possible!
- Try to avoid one line answers.
If you answer these questions below in an ordered and detailed fashion, your design brief will be 90% done… the other 10% will come from further questions after you submit your brief.
What to expect
There are six sections of varying lengths; each section activates after completing the previous section. You can see the first section that has 6 questions, all of which must be answered. The hidden questions will be asking you the following (so you may want to prepare answers before coming back to this page):-
- Target markets & descriptions
- Target market internet use
- How do you differ from your competitors?
- Do your competitors have a website?
- Competitor websites
- Your goals
- Your message & Website purpose
- Look and feel
- Content types
- Text, Images, Diagrams, Video, Music
- Likes & Dislikes
- Your budget & Your time frame