An ‘explainer video’ is a short animated video, often with background music to set the mood and sometimes a voice over to expand the information given. The purpose of these short punchy videos is to focus on explaining a possibly complex idea in simple, engaging and compelling ways, by using clear and concise language; appealing and attractive visuals that quickly grab the viewer’s attention.

These types of short video are also known as Video Sales Letters, or VSL’s. They are often seen scattered throughout a sales oriented website and are equally as frequently seen in the website owners Facebook page or Instagram feed and other social media platforms. The idea is the same as with ‘Explainers’; to get across a message quickly, efficiently and with impact.

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