Project Description

April 4, 1996

Not every pitch for new business resulted in a win. This was one of those, sadly. From the initial briefing it was clear that the single most important idea was to promote the Dead Sea Bromine company as an environmentally aware organisation.

The organic feel of these ads were presented to the client a week after the first meeting but we didn’t get the account. But then again, neither did any other agency.

Never became a client