February 2002 “Outsider Advertising” is what it was referred to by some in the building industry. When we won the account, with (literally) a last minute pitch, we had no experience in the building arena. Our ideas were therefore unencumbered by tradition or the ‘norm’. As a result we made a BIG impact on the […]
May 2000 Restricted Creativity Advertising. The majority of the “creative” side of Royal Air Maroc’s advertising came from the Head Office appointed agency in Paris. Our job was to fill the blanks and handle the media selection. Occasionally we were let off the leash and allowed to produce our own work.
April 1999 Industrial Equipment Advertising has to be amongst the hardest to produce. When I say ‘hard’ I mean, appealing, sexy, different and not in the general styles you see in most business to business magazines. Kemwall was a challenge as their equipment was well known well respected and boring to look at. But the
August 1998 Zebra Advertising. Not so much black and white but the concept came easy and the client loved it. Once the blue zebra ad appeared we embarked on several other in the same style. Within the pharmaceutical industry we made a big splash and generated some great awareness for the client, and it was
February 11, 1998 Later Cerestar adverts were produced at the time new personnel joined the client side. The theme began life as a ‘surreal’ look and feel, resulting in some unusual and bizarre adverts that were often criticised for being too wordy. But what can you do if the client won’t listen?
October 14, 1997 “We” Advertising. The idea was simply that ‘we’ do this, that or the other for their customers. The simple headlines linked to striking images – that would not normally be seen in the cosmetics or pharmaceutical industry – made a suitably interesting impact on those communities. Fun to do as well.
August 12, 1996 Big ad, small company. As I write this post some 10 or 15 years after the event I can’t remember what the company did but it was something to do with storm water and other things. The ad went down well. It didn’t win any awards but it didn’t appear that much
April 4, 1996 Not every pitch for new business resulted in a win. This was one of those, sadly. From the initial briefing it was clear that the single most important idea was to promote the Dead Sea Bromine company as an environmentally aware organisation. The organic feel of these ads were presented to the
September 12, 1995 Early adverts for Cerestar started with the idea of “When something is whatever something else is whatever”, or words to that effect. The idea grew and took on the properties of healthy, sporty and fresh. In less than six months we had 40 different adverts of this style – here are just